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Resume

Professional Experience

2017 - 2021

Consultant, Shopify Partner

JP E-COMMERCE MANAGEMENT

Los Angeles, CA

• Launched 8 Shopify and Amazon e-commerce sites in fashion, skincare/cosmetics, and electronics

• Managed 5 clients concurrently and successfully met 100% of project deadlines, revenue, and upsell goals

• Conducted website audits, identified vulnerabilities, and implemented financial protection applications

• Spearheaded a high-volume retail campaign for a men’s denim company during its first year bringing a gross annual revenue of $1.2M+ by managing marketing, customer support and customer success teams

• Sourced 2 marketing agencies and retained them to identify key target demographics, and was responsible for $210k+ annual ad budgets, averaging ROAS of 100%+ for all digital marketing campaigns

• Responsible for maintaining front-end website design and functionality to optimize user experience in addition to approving new product offerings, inventory, prices, descriptions, titles, images, and SEO copy

• Identified gaps in key client’s e-commerce workflow and addressed them by sourcing, interviewing, and hiring four new employees in product management, shipping logistics, online sales, and customer support

• Hired and managed 30+ designers, software engineers, and creative artists for 200+ technical and nontechnical projects spanning 5 accounts annually, without exceeding predetermined budget allocation

• Led weekly stand-ups for each client’s e-commerce department and presented sales and ads KPIs to CEOs

2015 - 2017

Co-Founder, CEO

COUP DE MAIN INC.

Los Angeles, CA

• Founded, with 2 partners, an online boutique contemporary fashion company based out of Los Angeles

 

• Managed retail and wholesale business operations for custom cut & sew projects, design & delivery of concurrent technical projects, and coordinated shipping logistics for domestic and overseas products

 

• Negotiated pricing and costs with 100+ supply vendors and oversaw logistics between factories per project

 

• Analyzed current market trends and demands to better serve and increased sales for target demographics

 

• Determined product retail prices, approved promotions & managed digital marketing campaigns utilizing techniques like abandoned cart emails and retargeting ads to increase add-to-cart/purchase conversions

 

• Collaborated with in-house creatives and approved daily social media posts to 25k+ followers and biweekly email marketing campaigns to 350k+ customers increasing weekly sales an average of 5%-8%

2014 - 2015

General Manager

BLACK LINEAGE INC.

Los Angeles, CA

• Managed production of 100+ cut & sew projects for $6M+ in order revenue for six global sewing factories

 

• Sourced new supply vendors and purchased $2M+ in sellable products for a profitable 2.5x return annually

 

• Responsible for raw material sourcing for in-house projects and managing existing vendor relationships

 

• Coordinated with brand ambassadors, fashion designers, and company owners to create marketing content

2011 - 2014

General Manager

SK INTERNATIONAL USA

Los Angeles, CA

• Appointed as the liaison for garment production factories in China and Vietnam to manage domestic client relationships, collect purchase orders & provide support for all projects totaling $10M in annual revenue

 

• Facilitated over 350 custom garment production projects and provided concierge service and support

 

• Reviewed technical specs for all products and matched creative designer tech packs for client approval

• Reduced chargebacks by 9% across enterprise clients like Forever 21 and Costco by reviewing 100+ routing guides and recommending updated packaging and shipping guidelines

Education

2021 - 2022

ScrumAlliance

ScrumAlliance.org

2012 - 2013

Fashion Institute of Design & Merchandise

Bachelor of Merchandising Candidate

Los Angeles, CA

2009 - 2011

California Polytechnic University of Pomona

Bachelor of Business Mgmt. Candidate

Pomona, CA

2005 - 2009

Providence High School

Graduated Cum Laude with Medical Focus Honors

Burbank, CA

Professional skillset

Entrepreneurial Mindset

Client management and support

Marketing agency management

Shopify Partner

Teamwork & Collaboration

Digital Analytics

Transition to e-commerce

Go-to-Market Planning

Tools

G-Suite, Outlook

Facebook Ads Manager

Google Adwords

Miro, Jira, Trello

Slack, Discord

Shopify

Amazon Seller Central

Microsoft Excel & Word

Languages

English (native)

Korean (proficient)

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