Resume
Professional Experience
2023 - 2025
Consultant, Shopify Partner
JP E-COMMERCE MANAGEMENT
Los Angeles, CA
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Launched Shopify stores for 8 diverse clients in the fashion and hair industries with the goal of establishing a digital presence in e-commerce
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Provided expert consultation and guidance to clients on e-commerce best practices, market trends, and digital transformation stragies, fostering long-term relationships built on trust, transparency, and exceptional service delivery
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Led the development and execution of comprehensive marketing campaigns across various channels, including email, social media, and paid advertising, to drive traffic, engagement, and sales conversions
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Strategically developed and executed email marketing campaigns for 5 clients in the beauty and apparel space by providing compelling copy and design while leveraging segmentation, automation, and personalization strategies to drive engagement, nurture leads, and maximize conversions
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Achieved an average 20% increase of open, click-through, and conversion rates across email marketing campaigns implemented for the 5 clients
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Conducted website audits, identified vulnerabilities, and implemented financial protection applications
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Responsible for maintaining front-end website design and functionality to optimize user experience in addition to approving new product offerings, inventory, prices, descriptions, titles, images, and SEO copy
2023-2024
Managing Director, E-Commerce
TIGERDEVS
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Joined executive leadership team to build and lead the agency’s expansion into e-commerce, directly contributing to a 3X increase in annual agency revenue within 6 months
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Shifted the agency’s primary focus from static informational websites to full-service Shopify and Amazon e-commerce solutions
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Acted as primary sales lead and business strategist, helping TigerDevs position itself as an e-commerce solutions partner in a competitive agency landscape
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Secured $200k+ in new client revenue and closed 10+ deals, driving significant growth and upsell opportunities for key accounts
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Developed and executed comprehensive Go-to-Market (GTM) strategies and product roadmaps, accelerating market entry timelines by an average of 30%
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Cultivated and managed strategic partnerships with key technology providers and industry influencers, expanding service offerings by 50% and enhancing client value propositions
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Led and mentored a cross-functional team of 10+ e-commerce specialists, driving continuous professional development and fostering a high-performance culture that improved project delivery efficiency by at least 50%
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Oversaw client performance across Shopify builds, campaign launches, and product rollouts—driving an average 3.2X return on investment for all marketing services within the first 90 days
2022-2023
Client Project Manager
ACADIA.io
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Managed 12 diverse clients concurrently within the beauty, health, and apparel categories on both Amazon Seller and Vendor Central for a total revenue book of $6MM+ and successfully met 100% of project deadlines, revenue, and upsell goals
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Achieved an average growth of 50% YoY gross revenue on Amazon for all 12 clients by implementing sales strategies through promotion recommendations like Prime Day, diligent performance analysis, and proactive optimization techniques
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Directed end-to-end project management ensuring seamless oboarding processes, while serving as the primary relationship liaison for client communication, issue resolution, and strategic consultation, resulting in high client satisfaction and a 100% retention rate
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Executed an Amazon retail campaign for a men’s apparel company increasing their Amazon gross revenue 110% YoY by conducting keyword research, analyzing inventory, tracking sales performance, facilitating operational efficiency, and creating A+ Content to optimize over 150 products
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Delegated cross-functional teams of designers, copywriters, and analysts to optimize product listings and PPC campaigns, achieving on average of 30% improvement in conversion rates across 10 different clients
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Led weekly stand-ups with each client’s e-commerce department or CEOs and presented KPIs, areas of opportunity, and recommended plans of action
2017 - 2022
Consultant, Shopify Partner
JP E-COMMERCE MANAGEMENT
Los Angeles, CA
• Launched 8 Shopify and Amazon e-commerce sites in fashion, skincare/cosmetics, and electronics
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• Managed 5 clients concurrently and successfully met 100% of project deadlines, revenue, and upsell goals
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• Conducted website audits, identified vulnerabilities, and implemented financial protection applications
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• Spearheaded a high-volume retail campaign for a men’s denim company during its first year bringing a gross annual revenue of $1.2M+ by managing marketing, customer support and customer success teams
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• Sourced 2 marketing agencies and retained them to identify key target demographics, and was responsible for $210k+ annual ad budgets, averaging ROAS of 100%+ for all digital marketing campaigns
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• Responsible for maintaining front-end website design and functionality to optimize user experience in addition to approving new product offerings, inventory, prices, descriptions, titles, images, and SEO copy
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• Identified gaps in key client’s e-commerce workflow and addressed them by sourcing, interviewing, and hiring four new employees in product management, shipping logistics, online sales, and customer support
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• Hired and managed 30+ designers, software engineers, and creative artists for 200+ technical and nontechnical projects spanning 5 accounts annually, without exceeding predetermined budget allocation
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• Led weekly stand-ups for each client’s e-commerce department and presented sales and ads KPIs to CEOs
2015 - 2017
Co-Founder, CEO
COUP DE MAIN INC.
Los Angeles, CA
• Founded, with 2 partners, an online boutique contemporary fashion company based out of Los Angeles
• Managed retail and wholesale business operations for custom cut & sew projects, design & delivery of concurrent technical projects, and coordinated shipping logistics for domestic and overseas products
• Negotiated pricing and costs with 100+ supply vendors and oversaw logistics between factories per project
• Analyzed current market trends and demands to better serve and increased sales for target demographics
• Determined product retail prices, approved promotions & managed digital marketing campaigns utilizing techniques like abandoned cart emails and retargeting ads to increase add-to-cart/purchase conversions
• Collaborated with in-house creatives and approved daily social media posts to 25k+ followers and biweekly email marketing campaigns to 350k+ customers increasing weekly sales an average of 5%-8%
2014 - 2015
General Manager
BLACK LINEAGE INC.
Los Angeles, CA
• Managed production of 100+ cut & sew projects for $6M+ in order revenue for six global sewing factories
• Sourced new supply vendors and purchased $2M+ in sellable products for a profitable 2.5x return annually
• Responsible for raw material sourcing for in-house projects and managing existing vendor relationships
• Coordinated with brand ambassadors, fashion designers, and company owners to create marketing content
2011 - 2014
General Manager
SK INTERNATIONAL USA
Los Angeles, CA
• Appointed as the liaison for garment production factories in China and Vietnam to manage domestic client relationships, collect purchase orders & provide support for all projects totaling $10M in annual revenue
• Facilitated over 350 custom garment production projects and provided concierge service and support
• Reviewed technical specs for all products and matched creative designer tech packs for client approval
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• Reduced chargebacks by 9% across enterprise clients like Forever 21 and Costco by reviewing 100+ routing guides and recommending updated packaging and shipping guidelines
Education
2012 - 2013
Fashion Institute of Design & Merchandise
Bachelor of Merchandising
Los Angeles, CA
2009 - 2011
California Polytechnic University of Pomona
Bachelor of Business Mgmt.
Pomona, CA
2005 - 2009
Providence High School
Graduated Cum Laude with Medical Focus Honors
Burbank, CA
Professional skillset
Entrepreneurial Mindset
Client management and support
Marketing agency management
Shopify Partner
Teamwork & Collaboration
Digital Analytics
Transition to e-commerce
Go-to-Market Planning
Tools
G-Suite, Outlook
Facebook Ads Manager
Google Adwords
Miro, Jira, Trello
Slack, Discord
Shopify
Amazon Seller Central
Microsoft Excel & Word
Languages
English (native)
Korean (proficient)