Resume
Professional Experience
2017 - 2021
Consultant, Shopify Partner
JP E-COMMERCE MANAGEMENT
Los Angeles, CA
• Launched 8 Shopify and Amazon e-commerce sites in fashion, skincare/cosmetics, and electronics
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• Managed 5 clients concurrently and successfully met 100% of project deadlines, revenue, and upsell goals
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• Conducted website audits, identified vulnerabilities, and implemented financial protection applications
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• Spearheaded a high-volume retail campaign for a men’s denim company during its first year bringing a gross annual revenue of $1.2M+ by managing marketing, customer support and customer success teams
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• Sourced 2 marketing agencies and retained them to identify key target demographics, and was responsible for $210k+ annual ad budgets, averaging ROAS of 100%+ for all digital marketing campaigns
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• Responsible for maintaining front-end website design and functionality to optimize user experience in addition to approving new product offerings, inventory, prices, descriptions, titles, images, and SEO copy
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• Identified gaps in key client’s e-commerce workflow and addressed them by sourcing, interviewing, and hiring four new employees in product management, shipping logistics, online sales, and customer support
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• Hired and managed 30+ designers, software engineers, and creative artists for 200+ technical and nontechnical projects spanning 5 accounts annually, without exceeding predetermined budget allocation
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• Led weekly stand-ups for each client’s e-commerce department and presented sales and ads KPIs to CEOs
2015 - 2017
Co-Founder, CEO
COUP DE MAIN INC.
Los Angeles, CA
• Founded, with 2 partners, an online boutique contemporary fashion company based out of Los Angeles
• Managed retail and wholesale business operations for custom cut & sew projects, design & delivery of concurrent technical projects, and coordinated shipping logistics for domestic and overseas products
• Negotiated pricing and costs with 100+ supply vendors and oversaw logistics between factories per project
• Analyzed current market trends and demands to better serve and increased sales for target demographics
• Determined product retail prices, approved promotions & managed digital marketing campaigns utilizing techniques like abandoned cart emails and retargeting ads to increase add-to-cart/purchase conversions
• Collaborated with in-house creatives and approved daily social media posts to 25k+ followers and biweekly email marketing campaigns to 350k+ customers increasing weekly sales an average of 5%-8%
2014 - 2015
General Manager
BLACK LINEAGE INC.
Los Angeles, CA
• Managed production of 100+ cut & sew projects for $6M+ in order revenue for six global sewing factories
• Sourced new supply vendors and purchased $2M+ in sellable products for a profitable 2.5x return annually
• Responsible for raw material sourcing for in-house projects and managing existing vendor relationships
• Coordinated with brand ambassadors, fashion designers, and company owners to create marketing content
2011 - 2014
General Manager
SK INTERNATIONAL USA
Los Angeles, CA
• Appointed as the liaison for garment production factories in China and Vietnam to manage domestic client relationships, collect purchase orders & provide support for all projects totaling $10M in annual revenue
• Facilitated over 350 custom garment production projects and provided concierge service and support
• Reviewed technical specs for all products and matched creative designer tech packs for client approval
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• Reduced chargebacks by 9% across enterprise clients like Forever 21 and Costco by reviewing 100+ routing guides and recommending updated packaging and shipping guidelines
Education
2012 - 2013
Fashion Institute of Design & Merchandise
Bachelor of Merchandising Candidate
Los Angeles, CA
2009 - 2011
California Polytechnic University of Pomona
Bachelor of Business Mgmt. Candidate
Pomona, CA
2005 - 2009
Providence High School
Graduated Cum Laude with Medical Focus Honors
Burbank, CA
Professional skillset
Entrepreneurial Mindset
Client management and support
Marketing agency management
Shopify Partner
Teamwork & Collaboration
Digital Analytics
Transition to e-commerce
Go-to-Market Planning
Tools
G-Suite, Outlook
Facebook Ads Manager
Google Adwords
Miro, Jira, Trello
Slack, Discord
Shopify
Amazon Seller Central
Microsoft Excel & Word
Languages
English (native)
Korean (proficient)